In today’s fragmented media environment, attracting and holding an audience is more challenging than at any time in history.

Yet we have so many amazing new tools to with which to reach people — Facebook, Twitter, YouTube, viral marketing, guerrilla marketing.

The demise of traditional mass media has led to a plethora of new marketing and communication tools.

But which ones to use?

This blog is a place to explore that question and the larger challenge of communicating your message to a mass audience.


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