Posts Tagged 'communications'

Starkey Brings Tremendous Experience to WowWe

I’m getting more and more excited about the upcoming launch of WowWe, a video email and video conferencing service that seems like the answer to an audience builder’s prayer.

I’ve discovered that the man behind WowWe is Bill Starkey, a very successful businessman. I actually had a friend who worked for Starkey once and said it was a great experience, praising Starkey for his insight, passion, and ethical bearing. Starkey also has track record of success in software development, having developed many widely used applications for the Real Estate industry.

I plan on researching who else is on the Starkey team and will report back on this blog.

Exploring Best Practices in How to Reach People

In today’s fragmented media environment, attracting and holding an audience is more challenging than at any time in history.

Yet we have so many amazing new tools to with which to reach people — Facebook, Twitter, YouTube, viral marketing, guerrilla marketing.

The demise of traditional mass media has led to a plethora of new marketing and communication tools.

But which ones to use?

This blog is a place to explore that question and the larger challenge of communicating your message to a mass audience.